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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q16-Q21):
NEW QUESTION # 16
Which type of SSL certificate is valid for SAP Emarsys? Note: There are 2 correct answers to this question.
- A. A certificate issued and maintained for free by SAP Emarsys.
- B. A self-signed certificate generated by your organization.
- C. A 6-month certificate issued from a Trusted Certificate Authority (CA).
- D. A 12-month certificate from a Trusted Certificate Authority (CA).
Answer: C,D
Explanation:
SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):
* Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.
* Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.
* Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.
* Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" (https://help.emarsys.com/).
NEW QUESTION # 17
Which of the following functionalities is NOT available in the Email Basics tab as a standard option for email campaign configuration?
- A. Use your own "From" email address
- B. Checkbox to Insert "Unsubscribe" link
- C. Use your own reply-to email address
- D. Checkbox to Insert "Show Online version" link
Answer: B
Explanation:
In the Email Basics tab of SAP Emarsys:
* Option B:Correct. There's no checkbox to insert an "Unsubscribe" link; it's automatically included in the footer for compliance, not an optional toggle.
* Option A:Incorrect. You can set a custom reply-to address.
* Option C:Incorrect. A custom "From" address is configurable.
* Option D:Incorrect. A "Show Online version" link checkbox is available.The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).
NEW QUESTION # 18
What is one purpose of the link title attribute when adding URLs in the block-based editor?
- A. It enables link tracking.
- B. It displays the link title in the reporting.
- C. It creates a call to action (CTA) with this text on it.
- D. It is a tooltip and appears when the recipient hovers over the link.
Answer: D
Explanation:
In SAP Emarsys' block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:
* Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.
* Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.
* Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.
* Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title's role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
NEW QUESTION # 19
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. Which channel requires external ID?
- A. Web Channel
- B. SMS
- C. Mobile Engage
- D. Digital Ads
Answer: C
Explanation:
For omnichannel personalization extending from Web Channel:
* Option B (Mobile Engage):Correct. Mobile Engage requires an external ID to link mobile app users to webshop contacts for consistent personalization.
* Option A:Incorrect. Digital Ads uses segments, not external IDs directly.
* Option C:Incorrect. SMS uses phone numbers, not external IDs.
* Option D:Incorrect. Web Channel itself uses external IDs but isn't an extension target here.The SAP Emarsys Help Portal under "Mobile Engage" specifies external ID for contact matching.References:
SAP Emarsys Help Portal - "Mobile Engage" (https://help.emarsys.com/).
To extend your webshop personalization experience to another channel and provide an omnichannel experience to your customers, it's essential to understand how Emarsys identifies contacts across different channels. Emarsys offers two primary methods for explicit contact identification:
* Email Address: This method uses the visitor's email address for identification.help.emarsys.com+1help.
emarsys.com+1
* External ID: This method utilizes a unique customer ID or user ID that your website uses to identify registered users.
It's crucial to use the same identification method consistently across all platforms, including your website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com Channel Analysis:
* A. Digital Ads: This channel typically uses cookies and other tracking mechanisms for user identification and does not require an external ID.
* B. Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify users. This ensures that the personalization experience is consistent across both your website and mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use an external ID as the identifier. help.emarsys.com
* C. SMS: This channel primarily uses phone numbers for contact identification and does not require an external ID.
* D. Web Channel: For website interactions, Emarsys can use either the email address or an external ID for contact identification.help.emarsys.com Summary:To provide an omnichannel experience by extending your webshop personalization to another channel,Mobile Engagerequires the use of an external ID for contact identification. This ensures consistent and personalized interactions with your customers across both web and mobile platforms.
NEW QUESTION # 20
Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform? Note: There are 3 correct answers to this question.
- A. City name
- B. Time zone
- C. Attachment size
- D. IP address
- E. Email subject line
Answer: C,D,E
Explanation:
When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:
* Option A (IP address):Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.
* Option C (Attachment size):Correct. If an email includes attachments, their size is tracked and synced as part of activity data.
* Option D (Email subject line):Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.
* Option B (City name):Incorrect. While IP address might allow geolocation inference, "City name" is not a directly synced attribute.
* Option E (Time zone):Incorrect. Time zone is not typically synced as a standalone attribute from email opens.The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.References:SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform" (https://help.emarsys.com/).
NEW QUESTION # 21
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