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CRT-550參考資料 &最新CRT-550試題
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最新的 Salesforce Marketing Cloud Consultant CRT-550 免費考試真題 (Q19-Q24):
問題 #19
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create list attribute to store student data from Sales Cloud.
- C. Use Synchronized Data Sources to obtain data from Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
答案:A,C
問題 #20
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Loyalty Program Number
- B. CRM ID
- C. Email
- D. Mobile Device ID
答案:A,B
解題說明:
To choose a subscriber key for Marketing Cloud, Northern Trail Outfitters should use a value that is unique, persistent, and channel-agnostic. A CRM ID or a loyalty program number are both good options, as they meet these criteria and can be used to identify and track subscribers across different channels and platforms. Email and mobile device ID are not good options, as they are not unique or persistent (subscribers can change their email or device) and they are specific to one channel (email or mobile). References: https://help.salesforce.
com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
問題 #21
A customer asks why the send time values with an email are notbeing added to a Send Log.
Which two actions would successfully write send time variable to their Send Log?
- A. Match an AMPscript variable name to a Send Log field.
- B. Enable send logging to a data extension during send process.
- C. Use the WriteToLog() AMPscript function in the content.
- D. Ensure the send log is linked in an attribute group.
答案:A,C
解題說明:
Explanation
Two actions that would successfully write send time variables to their Send Log are:
Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named
@ProductName, then the value of@ProductName will be written to the ProductName field in the Send Log.
Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the Send Log, they can use WriteToLog("ProductInfo",@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5
問題 #22
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- D. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- E. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
答案:C,E
問題 #23
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a second SAP for the existing business unit.
- B. Create a new business unit for the new brand.
- C. Request a Private Domain to be added to the existing business unit.
- D. Implement a new SSL Certificate for the new brand.
答案:A
問題 #24
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